Hi there, I'm Brandy
I'm a communications strategist and visual designer with 10+ years of experience in marketing and communications. I design experiences and develop communication strategies that foster connections, spark inspiration, and share knowledge through human-centered storytelling and design.
I have had the opportunity to collaborate with a range of brands and organizations, from government agencies and nonprofits to small businesses. I have helped teams and individuals leverage data-driven insights to develop communication strategies and create experiences that make an impact, deliver value, and generate results.
Keep scrolling to see my creative statement, creative fields, technical and additional skills, education, experience, work samples, and what clients have to say.
Explore More About Me & Join Me Online
Creative Statement
I create immersive and impactful experiences through thoughtful design. I believe that design is not just about aesthetics but also about storytelling and connecting with audiences on a deeper level. I strive to blend creativity with functionality, creating experiences that are not only visually compelling but also intuitive and user-friendly.
I create designs that communicate clearly, resonate with users, and reflect the brand or message they represent. I am fueled by innovation and enjoy bringing ideas to life with strategic planning and functional design.
Creative Fields
Technical Skills
✓ Adobe Illustrator
✓ Adobe Photoshop
✓ Adobe InDesign
✓ Adobe Lightroom
✓ Adobe XD
✓ Figma
✓ Podia
✓ Flodesk
✓ Procreate
✓ Capcut
✓ Squarespace
✓ Canva
Skills
✓ Project Management
✓ Data Analysis
✓ Information Architecture
✓ Cross-Functional Collaboration
✓ Problem-Solving
✓ Strategic Thinking
✓ Adaptability
✓ Detail-Oriented
✓ Process Efficiency
✓ Feedback and Coaching
✓ Strategic Messaging
Certifications
Google UX Design Professional Certificate
Design a User Experience for Social Good & Prepare for Jobs
Education
Liberty University
Master of Arts in Visual Communication Design
Randolph-Macon College
Bachelor of Arts in Studio Art & Arts Management
Experience
Cardinal Consultants | Communications Analyst
2022 - present | DAU, Fort Belvoir, VA
• Developing communication strategies to meet strategic organization, outreach, and engagement objectives while ensuring compliance with rules, regulations, and policies.
• Implementing UX/UI design principles to enhance user interactions and deliver seamless user experiences on various digital platforms and provide technical support for special marketing communications.
• Making recommendations to support marketing business strategy and collaborating with cross-functional teams to develop and execute effective solutions that align with DoD initiatives and user needs.
• Applying quantitative and qualitative data to gather valuable insights for setting objectives, informing decisions, and iterating on designs for digital and traditional marketing to increase engagement and optimal user satisfaction.
Lineage Acres | Senior Communications Strategist
2021 - present | Personal Brand
• Effectively utilizing marketing mix and promotions mix communication strategies to create engaging and high-quality content across multiple platforms, cultivating a loyal following of 100k+ followers on social media, and building an email subscriber base of 2k+.
• Developing original content in various formats, executing effective integrated marketing strategies, and negotiating collaborations and partnerships.
• Conducting market research analysis and automated marketing campaigns and to increase engagement, drive organic growth, and foster meaningful relationships with followers and subscribers.
Ebenezer United Methodist Church | Graphic & Web Designer
2018 - 2021 | Stafford, VA
• Led campaign initiatives and collaborated closely with team leaders to create branded graphics, videos, and guidelines that effectively conveyed message-related themes and a consistent and professional brand identity.
• Developed and implemented customer outreach strategies based on research and analysis including print and digital communication, such as newsletters and social media marketing.
• Managed website hosting transition and executed complete makeover ensuring seamless functionality, improved user experience, and alignment with brand guidelines.
• Collaborated with team leaders to design and implement integrated communications planning and executing church-wide and ministry-specific initiatives across all communication channels.
Hope For The Warriors | Strategic Communications Coordinator
2016 - 2018 | Springfield, VA
• Launched strategic communication efforts, supported management of social media platforms, and implemented branding across marketing materials to enhance the organization's online presence and visual identity.
• Collaborated with team leaders to develop and execute graphics, videos, and motion graphic projects, written communication, and content writing to implement integrated marketing communication strategies for print and digital communication.
• Created, edited, and curated engaging content for newsletters, blog posts, and marketing materials, ensuring effective communication cross-platform reach.
• Led and managed teams to successfully plan and execute the annual five-day in-person staff development conference for over 55 participants, fostering professional growth and organizational cohesion two years in a row.
Product Design
Branding
Digital Art
Photography
Join Me Online
I have created a brand, as a content creator and influencer, that has 100k+ followers and 2k+ email subscribers.
What People Say When They Work with Me...
“Brandy is prompt, professional and creative! I am more than pleased with how my logo and website turned out. Since the launch of my website, I truly believe that Brandy's creative eye and direction have helped me develop my brand in ways that I could not have imagined. I highly recommend her services!” - Kiersten K.
“I enjoyed the creative process with Brandy; I feel she under promised and over delivered! Upfront she gave me a proposal, agreements and told me dates items would be delivered to me. I received everything and was very pleased with the design and timing of all her work.” - Renetta M.
"Brandy went above and beyond when she designed our logos for our farm!! Her client questionnaire really helped us figure out what we wanted. Our logos are beautiful and we are so proud every time we get to use it!" - Brittany H.
“I love it. These are so great, I am super excited!! Thank you so much for your hard work and for helping me get a logo for my company. You have exceeded any expectation that I had!” - Oscar P.
"I cannot recommend Brandy highly enough. She is incredibly creative and we are impressed with the quality of her work. I have worked with a few others throughout my career and personal life, but none compare to Brandy!" - Katie
Contact Me
Ready to get started? Fill out the form below or email me directly at brandy@brandywilletts.com
Thank you!
Join Me on Medium
Join me as I share articles about art history, communications, social media marketing, online marketing, design, branding, and more on Medium.